Tuesday, December 25, 2012
Economic Boosting Ideas
Tue, December 25, 2012 | link
The Reno Gazette-Journal is soliciting ideas to boost Reno's economy. I sent in a couple of ideas and since I sent them
for anyone to look at, I figured I might as well publish them too. You can send your ideas to Mark Robinson at email@example.com.
I hope you enjoy my ideas and if you decide to put them into action I would be happy to help.
IDEA 1: Buy Local App
We all know that “Buying local” is a big economic booster because money spent here stays here. But how
do you find the locally-owned places that have what you want to buy? Well, a “Buy Local” application for smart
phones that allows you to search for products seems like a no-brainer right? Believe it or not, I could only find one “buy
local” app in Apples App Store. It is produced by tourist powerhouse The City of Orlando. Reno could partner with this
prime tourist destination to expand the buy local app nation-wide, catering to locals in every city. The app would be exclusive
to locally-owned businesses and provide discounts to customers that mention its name. Producing an app like that would also
raise Reno’s image as a tech-savvy spot. The app should give some control to the businesses themselves so that they
can automatically control their discounts and update information.
IDEA 2: Video News Releases Direct
recently, television has had a stranglehold on advertising. But increasingly the public is searching the net for detailed
information about businesses and products they are considering buying. Small local businesses can now have longer-format,
news-style advertisements posted on YouTube and other sites for these customers to view with unlimited access at a fraction
of the cost of a television advertisement. On-line video news releases are tremendously valuable to customers. The numbers
don’t lie. For instance, Plato’s Closet Reno has an advertisement posted on YouTube from Fox 11. It only has 145
views. However, a Plato’s Closet in Fort Collins has a lengthy YouTube video explaining what they will buy. In just
6 months, that video news release has more than 10,000 views. By producing a local video news release you can have nearly
unlimited “air-time” and market direct to your customers with valuable information they need.
is owner of Video News Releases Direct (www.NewsRoomExclusive.com), a former web developer and news anchor with 20 years of
award-winning media experience. He is author of Silent Heroes of the Cold War and a fluent Spanish Speaker. Find him on Twitter
Tuesday, December 18, 2012
Tue, December 18, 2012 | link
The first time I ever went backcountry snowboarding it was in a snow storm in an avalanch shoot in a class four avalanch
area outside of Las Vegas. There are avalanch dangers in the Lake Tahoe area too, but it is an incredible experience. The
high mountains and viewes offer an unparalleled experience. Here is a short video of the second time I went boarding. I used
my iPhone to make it.
If you are interested in backcountry skiing or boarding, start with the Backcountry Forum posted on the left hand side
of this site: http://www.thebackcountry.net/
Click on Backcountry Ski/Board Trip Reports and General Guide
And then Lake Tahoe Backcountry Ski Tours - FREE MAPS AND DETAILS!
It has logged more than 43,800 views. See you on the snow!
Monday, December 10, 2012
Student Broadcast Syllabus
Mon, December 10, 2012 | link
The following is a syllabus that I developed for the UNR Spring 2013 broadcast journalism course. Please send your feedback
Wolf Pack Week - Spring 2013
Tues & Thurs 9:30-10:45 AM
WELCOME TO JOURNALISM 490
This is a tremendous opportunity. We produce Wolf Pack Week (WPW) using
all the equipment of a modern television station. You will be applying all your broadcast skills, collaborating in this newsroom
and in the field to create weekly newscasts that represent the university and RSJ. Make no mistake, this course is a job.
Just like the news business, the demands of WPW are tremendous. We focus on news story selection, deadlines, performance,
teamwork and social media. Successful students will gain the complete tools for a career in broadcast journalism in terms
of skillset, mindset and a resume reel to demonstrate those skills to get that first job.
FOCUSES & OBJECTIVES:
Understand the complete TV newscast process and do it routinely.
Strengthen story-telling abilities and report engaging
video news packages.
Lead and take direction behind the scenes.
Develop on-air skills such as live shots and anchoring.
Kyril “Ky” Plaskon
Office: RSJ 108
Office Hours: By Appointment Only
Cell Phone: 702-716-0334 (Call anytime)
There are no formal
texts for this class. However you will be required to follow the news, provide weekly story ideas and write broadcast stories
Resume Reel and Anchor Reel examples are available at my web site www.NewsRoomExclusive.com under
the web archive on the right hand side of the screen. You may wish to search on-line for more examples.
Portable firewire or USB 3.0 500 GB hard drive for storing your high definition files.
Headphones for editing so
that you don’t disturb others.
AA batteries for microphones and lights.
Video cameras will be provided. Using
your own camera will be more convenient. Loss or damage to school equipment will result in financial liability.
This course is a job. It is designed to go beyond what you get in an internship and give you realistic on-the-job
training. All work is in the context of producing news involving issues working at the professional level. It may seem fast-paced,
complicated, unexpectedly change and overwhelming at times, but that’s the news business. By challenging yourself, you
will work faster and more efficiently.
Journalists are working 24-hours a day. You are encouraged to use the facilities
at any time to produce news stories. This is a team environment. Every aspect of this process involves input, feedback and
assistance from your co-workers.
News routines are broken up into primary duties: Producers, Reporters,
Anchors and a Video Editor. You will be assigned to work in one of two teams and then choose your job duties within the team.
You will be allowed to rotate job duties. You will have approximately a week and a half to complete the job duties before
broadcast deadline. All content must be complete by the Tuesday prior to the Thursday newscasts.
1 Executive Producer (EP)
flow of newscast. Tracks progress & Collects content.
closely with News Director.
Writes 4 Anchor reads
Collaborates with team 2 to avoid duplicate topics.
Collect, organize content for segments 2 & 3.
Write 4 anchor reads, prepare interview or performance.
with Executive producer.
1 Video Editor
Responsible for tease video, show intros,
credits, MOS, breaks.
Ensures video and stories are uploaded.
Collects appropriate video for stories chosen by producers.
Shoots and writes 2 ANCHOR VOs (20-30 sec each)
Produce 1 package for each
Practice reading newscast content.
Write 3 ANCHOR Reads (20-30 sec each)
Produce 1 package for each newscast
(1:30 seconds, 15 sec intro, 15 sec tag each)
Live appearance in each newscast.
and shoot 3 VOs (20-30 sec each)
You must “Feed the beast,” as they say in the business.
The news business is deadline-driven. Two stories are due at the beginning of each class using the “Story Plan”
sheets. You can use another media source or come up with your own ideas. Your own ideas will reduce the chances of duplicate
stories from other students. Missing deadlines is unacceptable. If a story does not look like it will pan out, it is essential
that you notify the instructor and your co-workers immediately and come up with another story. Having multiple stories in
the works at a given time is a good idea. Having a back-up or “evergreen” story is also useful.
We will collaborate to produce the first show. It will be about the show production process. This way we will become
experts with the equipment and technology. Subsequent productions will be produced by each team. The team that is not on air
will operate the control room and cameras during newscasts. The semester will include other collaborative projects and conclude
with student resume reels. Reel shows will be anchored, highlight the work of each student and feature a short interview with
that student about what they learned and the challenges. Broadcast will be at 10 AM Thursdays for 30 minutes. The following
rundown is a template. It is only a guide. Creativity is encouraged.
content, 6 min breaks)
(:30) Anchor & Co-anchor
Live Current Report
(2:30) Reporter 1
8 Recent big stories in Reno (4:00)
Anchor 1 & 2
(:15) Anchor & Co-anchor
Live in-studio report
(2:00) Reporter 2
8 Recent student-related stories (4:00)
(:30) Anchor 1 & 2
(2:00) Video Editor
(2:00) Anchor 2
Interview & Performance (4:00)
Tease for next week & social media trending EP
SHOW CLOSE pics, vid & credits 2 min Video Editor
(40%), teamwork (15%), performance (15%), plan (15%), social media (15%).
January 22 Introduction,
Thurs, January 24 Story
ideas, Elements, rundowns
Tues, Jan 29
Thurs, Jan 31
Dry-run, stories due
Tues, Feb. 5
Dry-run, stories due
Thur, Feb. 7
WPW #307 stories due
Tues, Feb 12
Status check, stories due
Thur, Feb 14 (Valentines day) Team 2 WPW
#308, stories due
Tues, Feb 19 (Day after presidents day) stories due
Team 1 WPW #309, stories due
Tues, Feb 26
Thurs, Feb 28 (deadline for May grad) Team 2 WPW #310, stories due
Tues, Mar 5
Thurs, Mar 7 (daylight savings Mar. 10) Team 1 WPW #311, stories due
Tues, Mar 12
Thurs, Mar 14 (Spring Break
Special) Team 2 WPW #312, stories due
Tues, Mar 26
Surprisecast, stories due
Thurs, Mar 28
WPW #313, stories due
Tues, April 2
Thurs, April 4
WPW #314, stories due
Tues, April 9
Thurs, April 11
WPW #315, stories due
Tues, April 16
Thurs, April 18
WPW #316, stories due
Tues, April 23
Thurs, April 25
WPW #317, stories due
Tues, April 30
Environmental stories, rundown due
Tues, April 24 (Earth Day Special)
Collaborative WPW #318
Thurs, May 2
Reel Production day
Tue, May 7
Team 1 Reel Show
Thurs, May 9 (Final
reels due to instructor) Team 2 Reel Show
ORIGINATOR NAME: _______________________
ASSIGNED TO: _______________________
DUE SHOW #:
Treatment (circle): VO / VOSOT /
ANCHOR READ / INTERVIEW / PACKAGE / MOS
1. Story meeting & assignment.
2. Tweet & Facebook about story.
3. Collect video &
4. Tweet & Facebook about interesting developments.
5. E-mail script to Producers, News Director
6. Wait for approval & work on next story.
7. Edit story & upload.
8. Tweet, Facebook when story will
9. Check in with producer to help and repeat.
EP 4 Anchor Reads
(4 or 1PKG) :30 min
4 Anchor Reads, 2 VOs or VOSOTS (6 or 1PKG) :10
Interview, video 2 VOs (6 or 1PKG)
Anchor 1 PKG
(1 or 4 VOs) :30
Anchor 1 PKG
or 4 VOs) :30
VO/Assn. Ed: 4 VOs, MOS breaks, stills and show credits (7-8)
Reporter 1 PKG, 4 VOs, Lives
Reporter 1 PKG, 4 VOs, Lives
USE ONLY) TUES DEADLINE: _____20%
(INSTRUCTOR USE ONLY)
Thursday, December 6, 2012
Today's Exclusives, US causing afghanistans problems? Lawmakers drive on taxpayer dime, CEOs on tour
Karzia blames US, NATO for 'insecurity' in Afghanistan
Thu, December 6, 2012 | link
an exclusive interview with NBC's Atia Abawi, Afghanistan's President Hamid Karzai says that the U.S. is not sticking
to a signed agreement
Williams interviews the new Apple CEO Tim Cook
Lawmakers fixed cars on the taxpayer dime
and then bought the cars later. No records of where they were driving in the taxpayer funded cars.
Following are excerpts from
the unofficial transcript of a CNBC EXCLUSIVE
interview with Bank of America CEO Brian Moynihan.